Search Engine Marketing Survival
The internet is a battlefield when it comes to highly searched keywords. It makes logical sense for companies to monetize their websites around high volume keywords. The idea is then if you get the sales process right there will be lots of prospects and a percentage of them will make a sale. Search engine marketing starts from the reverse of most other businesses. It takes places after keyword research begins. Once lucrative keywords are found a new website or an additional web page will be designed to target the keyword. Then the campaign begins to promote the website. There are 2 ways to do this. The first is with an organic seo campaign and the second approach involves a paid advertising campaign. Letââ¬â¢s look At The Proââ¬â¢s & Conââ¬â¢s Of Each Organic seo traffic is considered much more valuable than paid traffic. It converts more, especially as people seem to trust the organic listings more than paid Adverts. So once they click into your site from the natural listings they are already entering the website with an unconscious level of trust. This is because they feel they are not at the mercy of advertisers who will tell them anything and wrap it up in shiny paper just to make the sale. As opposed to advertising once you get descent rankings cemented in you will receive regular traffic and you wonââ¬â¢t have to pay each time a visitor lands on your site. The idea of a website is to entice your visitor to make a sale or request more info. With advertising this is an all or nothing scenario. If each paid visitor doesnââ¬â¢t make a sale or request more info you have just lost out on the expense. Some website owners experience a 1% conversion rate. Many are actually happy with this rate. But with paid advertising the costs can be so high that this business model cannot sustain itself. Now Lets Look At The Positive Attributes Of Paid Advertising Paid advertising can give instant results. With regards to search engine optimisation campaigns your advert can show on top of the organic listings if you are the highest bidder in Google Adwords. You can even set a budget and your advert will show and get clicks until your money runs out for that day. This form of advertising is great for giving you an instant boost up the rankings. If you also place your advert on high traffic websites you can also get a lot of visitors in that way. The downside with these two approaches is the cost. They are considered short term methods. You have to pay per visitor in Google Adwords and the fierce bidding wars drive up the cost per click. Organic seo may take longer, months or years, but the traffic is more targeted, has a better response rate, and the traffic levels can be massive. A good search engine marketing campaign will combine elements of both methods, and it will also involve ranking for less competitive keywords so you can enjoy extra traffic to your website in a matter of weeks.